What are the advantages for consumers?
Pop-up Stores, or short-term shops, are a new response to consumer needs. Since the explosion of online sales, consumers have become more volatile and less attached to brands than in the past.
While some consumers had their regular shops and a close relationship to the owner, the consumer is now more on the lookout for good deals and a desire to be surprised.
Renting a Pop-up Store: Why?
Why embark on such an adventure? Whether you are a Pure Player brand or a brand that already has a network of stores, pop-up stores are particularly useful.
For companies whose products are sold only on the internet, the benefit of renting a Pop-up Store is obvious. 91% of consumers believe that temporary sales areas are the best response to e-commerce.
It is always difficult to start a purchase when you cannot really judge the quality of the product. A Pop-up Store allows your customers to touch, rate and try your items before purchasing them. The event aspect adds to the experience and brings a classy effect to your brand.
For brands already established, Pop-up Stores will allow you to stir up the store experience. You can rearrange the dress and branch codes, meet a clientele that you do not usually reach geographically, offer private sales and exhibit a new collection in an exceptional place.
Why not promote the launch of a new product or service in an original way in a Pop-up Store?